Sunderland will reveal their highly anticipated 2026/27 away kit on Friday. The Black Cats have signed a multi-year deal to collaborate with Elvis Presley.

What's the new kit like?

The new kit is expected to be pink and black, with a video teaser showing a musician wearing a predominantly pink shirt with black accents.

Why the Elvis collaboration?

The club has been synonymous with the song “Can't Help Falling in Love” for decades, and the partnership involves Elvis' trademark and image rights.

What about the new sponsor?

Sunderland will have a new front of shirt sponsor this season, as Premier League regulations ban betting companies from appearing prominently. | Stat | Value | | --- | --- | | League standing | 7th in Premier League, 54 pts, 14W-12D-12L from 38 games | | Recent form | 4W-1D-0L, on a 4-game winning run | | Last result | Sunderland 2-1 Chelsea (2026-05-24) | The new sponsor will replace last season's sponsor, W88, and will be announced soon.

Sunderland's recent form has been impressive, with 4 wins in their last 5 games, and they will look to continue this momentum with their new kit and sponsor.