Sunderland's potential sponsorship deal with Visit Ghana could be worth as much as £10million. That is according to former Everton chief executive Keith Wyness, speaking exclusively to Football Insider. Wyness believes that any deal is likely to be at the "lower level" of Premier League front-of-shirt sponsorships. The likely deal was recently announced by the Speaker in Ghanaian Parliament, who outlined that the brand, led by the country's private sector, are in talks with the Black Cats. Wyness believes that a deal could have strong benefits for both parties, and feels that Sunderland will have shown strong "forward thinking" if it gets done. The Black Cats recently released their new home shirt without the addition of a sponsor, but the club remain adamant that they will find a company to work with. Wyness believes that they deserve to be commended if they can get the Visit Ghana deal over the line, such are the difficulties that Premier League clubs have faced since the ban on gambling companies as front-of-shirt sponsors was implemented. Sunderland could see long-term benefits from a footballing perspective if they strike up a partnership with Visit Ghana, according to Wyness. The Scottish businessman pointed towards some of the outstanding talents that the African nation has produced, and suggested that the Wearsiders could gain access to their young talent pools if a deal was reached. Speaking on the latest edition of Football Insider's Inside Track podcast, he made it clear that it would be a satisfactory deal for the club. "When I looked at this one, it does seem that there's some private sector involvement in this, so that would probably mean the hotels and some of the travel industry key people in Ghana have also chipped in," Wyness said. "What I'm hearing is that it's going to be around £10m and that sort of number. And that's on the lower level, but it's still a good number for Sunderland. And there could be more work to do with Ghana. "There's been some superb Ghanaian players over the years, and I think that if Sunderland got involved somehow in the Ghanaian football network as well, there could be some benefits for both parties there. "Sunderland have shown their forward thinking, and I think this is quite a good deal. It'll be at the lower end of the Premier League in terms of shirt sponsorships, but still, given the issues around gambling, et cetera, it sounds like it's been done in a very creative way.