Sunderland AFC has launched a new membership scheme for the 2026/27 Premier League season, offering fans exclusive benefits and access to ticket ballots. The scheme, which goes on sale at 10am on Tuesday, is designed to enhance fan engagement and provide additional perks for supporters of the club, which finished 7th in the Premier League last season with 54 points from 38 games (14W-12D-12L).

How the membership scheme works

The scheme is divided into three tiers, each with its own set of benefits and price points. The 'Season Ticket Plus' tier costs £20 per season and includes access to away ticket ballots, member offers, and mascot ballot access for children aged 6 to 12. The 'Black Cats Adult' tier, priced at £48 per season, offers home ticket ballot access, a place on the season ticket waiting list, and member rewards. The 'Black Cats Academy' tier, aimed at children, costs £30 for the first child and £20 for each subsequent child, with the same benefits as the adult tier plus mascot ballot access.

Key benefits and access

One of the main benefits of the scheme is access to ticket ballots for home and away games. However, non-members will still be able to purchase tickets after members have had their chance. Given the high demand for tickets last season, it is expected that most if not all tickets will be allocated through the ballot system. The scheme also includes access to a new app, which will house additional content and eventually become a key part of the membership experience.

FAQs about the scheme

Q: Will I still be able to forward my season ticket to someone else if I can't make a game? A: Yes, ticket forwarding will not be impacted by the membership scheme. Existing season ticket holders will retain all their current rights and privileges, including the ability to forward their tickets.

Q: Will I be able to purchase a ticket for a home game if I'm not a member? A: Yes, but only after tickets have been offered to members. Given the club's recent form, including a 3-game winning run (WWWDD) and a 2-1 victory over Chelsea on 24 May 2026, demand for tickets is expected to be high.

Q: Do I need to get a membership for a place on the season ticket waiting list? A: Yes, the existing waiting list for the 2026/27 season has been closed, and a new waiting list will begin from 10am on Tuesday. Membership offers access to this new waiting list, and your place will be reserved as long as you remain a member.